AI that actually solves your problems

I help commercial teams use AI to fix what's not working. Through training, building, or both.

The Problem

AI sounds great in theory. But when it comes to actually using it, most teams get stuck at the same point: where do we even start?

The opportunity is too broad. There are endless tools but no obvious place to start. "AI could help with that" is easy to say. Knowing what to do next is the hard part.

AI genuinely can help. But only if someone connects the technology to the actual problem.

What I Do

I work with commercial teams in two ways:

Build

Got a specific business problem? I use AI-powered development tools to build real solutions. Apps, automations, workflows. Without the overhead of a traditional dev team. Fast, practical, built to your spec.

Train

Want your team to do this themselves? I run hands-on training that takes people from "I use ChatGPT" to genuinely capable. Prompting, prototyping, automating, creating.

Often it's both: I'll build something with you, then make sure your team can run and extend it.

Why Me

For over a year we've been building MindsetOS, an AI coaching platform. Every time we faced a job we'd usually outsource to a developer or designer, we tried AI first. It worked. Again and again.

Off the back of that, I built a booking app, websites, and more. I can't code. I can't design. But I've built things that need both.

I've picked up an AI skillset not by design, but through stubbornness. And now I help others do the same.

15 years in commercial roles across Google, startups, media, ecommerce and tech. I bring a commercial perspective to technical solutions.

Who This Is For

Leaders with business problems who want solutions, not slide decks
Teams who want to get genuinely capable with AI
Businesses moving fast without big tech departments

How It Works

Discovery call

Understand the problem or opportunity

Scope it

Build, train, or a combination

Deliver

Working solutions, capable teams, or both